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Fail again, fail better

Date of publication: November 3, 2017

Catalogue: Global Qualitative 2017: Back to the future

Company: Jigsaw Research

Author: Peter Totman

Abstract:

This paper has lofty aims- no less than to challenge our attitudes to failure and reframe our experience of it. The following pages share the positive role failure within a single career. A number of anecdotes will be shared, which demonstrate that failure not be seen as something to 'get through' and survive- it can brings rewards that shallow success never can!

Peter Totman

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Totman, P. (2017a, November 03). Fail again, fail better. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/faster-cheaper-better