Resources Library by ANA

Transforming Lives, Transforming Times

Catalogue: Trust and Transformation

Author:

Companies: Netquest, Psyma Iberica S.L.

July 30, 2021

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival

Authors: João Pedro Calixto, Mariano Garrido

Companies: On the Go Survey Chats, Netquest

October 19, 2020

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Joaquim Bretcha

Companies: The Coca-Cola Company , Netquest

September 14, 2020

Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020

Authors: Gerardo González, Miguel Anaya, Pamela González

Companies: Netquest, The Nielsen Company, Facebook

September 14, 2020

The big debate: Is social intelligence part of the insights function?

Panel discussion on Social Intelligence moderated by Michalis Michael.Panelists: Joaquim Bretcha (International Director of Netquest and ESOMAR President), Kyle Findlay (Senior Data Science Director of Kantar South Africa) and Tamara Lucas...

Catalogue: Fusion 2019

Authors: Joaquim Bretcha, Kyle Findlay, Michalis Michael, Tamara Lucas

Companies: DigitalMR Ltd, Netquest, Convosphere, Kantar

November 10, 2019

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019

Author: Anna Bellido

Company: Netquest

November 10, 2019

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres

Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019

Mobile trend (Portuguese)

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019

Authors: Edmar Bulla, Enric Cid

Company: Netquest

April 9, 2019

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Carlos Ochoa, Ezequiel Paura

Company: Netquest

November 11, 2018