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Webinars

Doing more with less

During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them...

Catalogue: Webinars 2020
Authors: Michaela Charette, Michael Edwards, David Oladejo
Companies: Dig Insights, McDonald's Corporation
September 3, 2020
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Citation

Charette, Edwards and Oladejo (2020a, September 03). Doing more with less. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/doing-more-with-less-11475


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
December 12, 2018
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Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/mcnext


Research papers

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/mcnext-9383


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwardson
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/mcnext-9382