McNext

Date of publication: December 12, 2018

Abstract:

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

Author

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McNext

Catalogue: Congress 2018

Authors: Michaela Charette, Michael Edwardson

Company: Dig Insights

September 23, 2018

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