Abstract:
We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
Videos
McNext
Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwardson
Company: Dig Insights
September 23, 2018
Webinars
Doing more with less
Catalogue: Webinars 2020
Authors: Michaela Charette, Michael Edwards, David Oladejo
Companies: Dig Insights, McDonald's Corporation
September 3, 2020
Videos
McDonald's deeper consumer understanding
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Oscar Yuan, Gabriela Basabe
Company: McDonald's Corporation
May 14, 2018
