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McNext

Date of publication: December 12, 2018

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Michaela Charette

Abstract:

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

Author

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Videos

McNext

Catalogue: Congress 2018

Authors: Michaela Charette, Michael Edwardson

Company: Dig Insights

September 23, 2018

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Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mcnext-9382


Webinars

Doing more with less

Catalogue: Webinars 2020

Authors: Michaela Charette, Michael Edwards, David Oladejo

Companies: Dig Insights, McDonald's Corporation

September 3, 2020

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Citation

Charette, Edwards and Oladejo (2020a, September 03). Doing more with less. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/doing-more-with-less-11475


Videos

McDonald's deeper consumer understanding

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Oscar Yuan, Gabriela Basabe

Company: McDonald's Corporation

May 14, 2018

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Citation

Yuan and Basabe (2018a, May 14). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306


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Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306