McNext

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Abstract:

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

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Michael Edwards

Author

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McNext

Catalogue: Congress 2018

Authors: Michaela Charette, Michael Edwardson

Company: Dig Insights

September 23, 2018

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