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McNext

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Dig Insights

Authors: Michaela Charette, Michael Edwards

Abstract:

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

Author

This is a long description of some author details.

Michael Edwards

Author

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Research Papers

Insight automation: Democracy, ethics and efficiency

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

 

September 23, 2018

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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency-9372


Research Papers

Transforming an iconic brand to help customers navigate change in Japan

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

 

September 23, 2018

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Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan--9421


Research Papers

Touch and go

Catalogue: Congress 2018

Author: Diana Lucaci

 

September 23, 2018

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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/touch-and-go-9417


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Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/touch-and-go-9417