McNext

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

Author

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Michael Edwards

Author

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Research Papers

Research Papers

Research Papers

Touch and go

Catalogue: Congress 2018

Author: Diana Lucaci

 

September 23, 2018

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