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McNext

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Michaela Charette, Michael Edwards

Abstract:

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

Author

This is a long description of some author details.

Michael Edwards

Author

This is a long description of some author details.

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Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/mcnext-9383