Back

McNext

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Michaela Charette, Michael Edwards

Abstract:

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

Author

This is a long description of some author details.

Michael Edwards

Author

This is a long description of some author details.

This could also be of interest:

Videos

McNext

Catalogue: Congress 2018

Authors: Michaela Charette, Michael Edwardson

Company: Dig Insights

September 23, 2018

×

Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/mcnext-9382


Videos

McNext

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Michaela Charette

 

December 12, 2018

×

Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/mcnext


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/mcnext