Abstract:
McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
Research Papers
Insight automation: Democracy, ethics and efficiency
Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
 
September 23, 2018
Research Papers
Transforming an iconic brand to help customers navigate change in Japan
Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
 
September 23, 2018
