Abstract:
During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them identify which items to cut. The methodology needed to be fast, affordable and rigorous. To meet this challenge, Dig Insights applied new analytical techniques to a methodology that McDonald's had been using to screen innovation. This approach allowed Dig Insights and McDonald's to understand the contribution of each item to guest count and unit volume. The end result was a clear picture on what items could be cut and what items needed to remain to effectively streamline the menu. This case study focuses on a QSR menu, but the same approach can be applied to many industries where there is a need to streamline a portfolio while still delivering strong results. Join us to learn how two leading companies are doing more with less.
Videos
McNext
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
 
December 12, 2018
Webinars
How the language of social media is reinventing idea screening
Catalogue: Webinars 2019
Authors: Michael Edwards, Steliana Ifrim
Company: Dig Insights
August 28, 2019
Research Papers
McNext
Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
