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Videos

Lei Geral de Proteção de Dados (LGPD)

Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law,...

Catalogue: Insights Festival 2020
Author: Carolina Fairbanks
September 16, 2020

Videos

Eu não sou seu negro

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Catalogue: Insights Festival 2020
Authors: Alexsandra Silva, Zé Vieira
September 15, 2020

Videos

Impactos de pandemia para os pesquisadores Brasileiros

Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.

Catalogue: Insights Festival 2020
Author: Cintia Corrales
September 14, 2020

Videos

Mobile trend (Portuguese)

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 9, 2019

Videos

Insights future visions (Portuguese)

Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...

Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019

Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019

Videos

El paso de la Habana (Portuguese)

We portrayed Roni, a young musician and dancer in Havana: his family daily routine, his presentations in the streets and his admiration and compulsion to fashion and buying clothes, shoes, cosmetics. We discovered that this kind of consumerism does...

Catalogue: Latin America 2019
Author: Laura Galecki Andrade
April 8, 2019

Videos

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019
Authors: Camila Takahira, Maisa Naser
Company: Itaú Unibanco
April 8, 2019

Videos

Digital natives (Portuguese)

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
June 15, 2015