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Research papers

Which dog? Which tail?

In real life central and decentralised research departments exist side by side. Their relative strengths depend on staffing, budgets and the stage reached by the company in the central vs local autonomy cycle. Since both types of department exist,...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Jane Kalim, John Rutherford
Company: Shell Global
June 15, 1988
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Citation

Kalim and Rutherford (1988a, June 15). Which dog? Which tail?. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/which-dog-which-tail-


Research papers

The branding of international research

The paper traces the development of international marketing research over the years and shows that it has now become an established part of the activities of hundreds of research companies throughout the world. It is argued that an international...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Philip D. Barnard
June 15, 1986
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Citation

Barnard, P. D. (1986a, June 15). The branding of international research. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-branding-of-international-research


Research papers

Multinational meetings and a user-friendly computer-based information system

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Sherry Dean
January 25, 1984
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Citation

Dean, S. (1984a, January 25). Multinational meetings and a user-friendly computer-based information system. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/multinational-meetings-and-a-user-friendly-computer-based-information-system


Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
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Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type-french-


Research papers

Marketing planning in a Western company of a multinational type

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
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Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type


Research papers

The role of marketing research in the pharmaceutical industry

The Marketing Research function in a multinational pharmaceutical company really divides itself into two major sectors: 1. Studies of local markets, which must be conducted in each individual country. 2. Studies of world trends, which must be carried...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: Alberta R. Edwards
June 15, 1970
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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-