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The role of marketing research in the pharmaceutical industry

Date of publication: June 15, 1970

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Author: Alberta R. Edwards

Abstract:

The Marketing Research function in a multinational pharmaceutical company really divides itself into two major sectors: 1. Studies of local markets, which must be conducted in each individual country. 2. Studies of world trends, which must be carried out by a central Marketing Research Department. In our experience, these two functions are complementary.

Alberta R. Edwards

Author

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Research Papers

The marketing research function in an international pharmaceutical company

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Alberta R. Edwards

 

May 3, 1971

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Citation

Edwards, A. R. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company-779


Research Papers

Communication with physicians

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: Ken M.H. Coleman

 

June 1, 1973

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Citation

Coleman, K. M. (1973a, June 01). Communication with physicians. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/communication-with-physicians


Research Papers

Marketing research in the developing countries

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Michael R. Pratt

 

February 1, 1979

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Citation

Pratt, M. R. (1979a, February 01). Marketing research in the developing countries. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/marketing-research-in-the-developing-countries


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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/marketing-research-in-the-developing-countries