Abstract:
The Marketing Research function in a multinational pharmaceutical company really divides itself into two major sectors: 1. Studies of local markets, which must be conducted in each individual country. 2. Studies of world trends, which must be carried out by a central Marketing Research Department. In our experience, these two functions are complementary.
Research Papers
Communication with physicians
Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Ken M.H. Coleman
 
June 1, 1973
Research Papers
Marketing research in the developing countries
Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Michael R. Pratt
 
February 1, 1979
