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The role of marketing research in the pharmaceutical industry

Date of publication: June 15, 1970

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Author: Alberta R. Edwards

Abstract:

The Marketing Research function in a multinational pharmaceutical company really divides itself into two major sectors: 1. Studies of local markets, which must be conducted in each individual country. 2. Studies of world trends, which must be carried out by a central Marketing Research Department. In our experience, these two functions are complementary.

Alberta R. Edwards

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Company: KANTAR TNS Malaysia

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Stammers and Holmes (1979a, June 15). How important is social research to the pharmaceutical industry?. ANA - ESOMAR. Retrieved July 15, 2025, from


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Catalogue: ESOMAR Congress 1964

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Edwards, A. R. (1964a, June 15). Marketing research in the pharmaceutical industry throughout the world. ANA - ESOMAR. Retrieved July 15, 2025, from


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Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved July 15, 2025, from


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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry-2358