Abstract:
The paper traces the development of international marketing research over the years and shows that it has now become an established part of the activities of hundreds of research companies throughout the world. It is argued that an international dimension' pervades most market research these days, particularly under the influence of the major multinational marketing companies that represent the industry's main source of income.
Research Papers
The patient's input
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Philip D. Barnard
 
June 15, 1983
Research Papers
The role and implementation of international marketing research
Catalogue: Seminar 1976: International Market Research
Author: Philip D. Barnard
 
April 1, 1976
Research Papers
Advertising for brand maintenance
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard
 
September 1, 1994
