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Videos

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Yoshiaki Saito
November 22, 2023
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Citation

Koyasu and Saito (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/crystallising-the-digital-first-moment-of-truth-of-unknown-targets--12325


Research papers

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito
Company: Truth Consulting
November 22, 2023
×

Citation

Koyasu et al. (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/crystallising-the-digital-first-moment-of-truth-of-unknown-targets-


Videos

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan
November 22, 2023
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Citation

Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/how-many-value-propositions-is-too-many--12337


Research papers

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan
Company: Flipkart Internet Pvt Ltd
November 22, 2023
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Citation

Somjit et al. (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-


Webinars

Home from Home

As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a...

Catalogue: Webinars 2021
Author: Bertie Lewis
Company: Streetbees
July 6, 2021
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Citation

Lewis, B. (2021a, July 06). Home from Home. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/home-from-home


Webinars

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021
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Citation

Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice


Videos
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Research papers

Passive measurement: Path to purchase

Google and Nielsen came together to develop a way to better understand how consumers go about researching and buying mobile phones. With the internet in the palms of their hands, consumers interact a lot with the medium before considering and/or...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia
Companies: Google, Nielsen
November 2, 2020
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Citation

Saigal et al. (2020a, November 02). Passive measurement: Path to purchase. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/passive-measurement-path-to-purchase


Videos
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Citation

Leumbou and Massen (2020a, September 17). Is in-store research and accompanied shopping still feasible if retailers already struggle with facilitating distance between shoppers?. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/is-in-store-research-and-accompanied-shopping-still-feasible-if-retailers-already-struggle-with-facilitating-distance-between-shoppers-