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Research papers

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Indivar Kushari
Company: Ipsos MRBI
February 1, 2004

Research papers

Webmeter, wherever you are

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals' internet behaviour from any browser, be it at...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman
Company: GfK
June 20, 2005

Research papers

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs
Companies: Innerscope Research, Viacom International Media Networks
October 29, 2009

Research papers

Assessing worldwide market potential through on-line data banks

The trend towards multinational marketing is growing. Fewer companies now dominate fields such as housekeeping products, health and beauty aids, paper products, hot and cold beverages and so on. Increasingly, the potential for international expansion...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jacques Chahine
Company: Nielsen
June 15, 1984

Research papers

Do you grok the sly spin?

This presentation is about the radical changes that have taken place in the data landscape over the past three or four years. Of course it is related to the growth and infiltration of the Internet into almost every aspect of business, but that is not...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Andrew Jeavons, Patrick Molloy
January 26, 2003

Research papers

A fully automated quality monitoring system

This paper describes a fully automated quality monitoring system that in essence aims to 'take the researcher out of research'.By reengineering the traditional research process, it is possible to eliminate research turn-around time, let the system...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Per Lundgren, Andreas Nergård
Company: Ipsos MRBI
February 1, 2004

Research papers

Questionnaire length and fatigue effects

Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and data quality, however there has been little...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Andrea LaBruna, Sandra Rathod
April 17, 2005

Research papers

Consumers going online

Patient education is one of the most important tools for improving people's health consciousness, patient cooperation and compliance.Obviously, medical doctors are the most trustworthy sources for that kind of information, but there are other...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Balázs Kertész
February 6, 2008

Research papers

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003
Authors: David G. Bakken, James N. Nagel
Company: Harris Interactive (Europe)
January 26, 2003