Resources Library by ANA

Web 2.0 market research

This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...

Catalogue: Panel Research 2007

Authors: Harald Markut, Otto Hellwig

Company: respondi

October 28, 2007

Are panelists employees or respondents?

Online survey panelists are frequently characterized as 'professional respondents' motivated by self-interested, incentive-maximization. Little scientific evidence exists to evaluate such claims.This paper reports on two experiments testing...

Catalogue: Panel Research 2007

Author: Eric Taylor

October 28, 2007

Market measurement

This paper presents a case study of how GfK NOP is moving one of the UK's major market measurement studies online.In this case study we share our learning and illustrate, with empirical data, the limits and possibilities that panel based research...

Catalogue: Panel Research 2007

Authors: Mike Cooke, Nick Watkins, Corinn Moy

Company: GfK

October 28, 2007

Duplication and multisource panel recruitment

This paper sheds a first light on the question whether or not the recruitment type of access panel members as well as duplication (i.e. respondents belonging to multiple panels) really makes a difference in terms of the quality of the research data...

Catalogue: Panel Research 2007

Authors: Sam Berteloot, Kristof De Wulf

October 28, 2007

The superiority of panel research

We are operating in a world where the credibility of online research quality is under attack. There is a global ISO initiative on Online Quality Research.We have recognized that a quality sample is only part of providing credible and valid data....

Catalogue: Panel Research 2007

Authors: Brian Fine, Con Menictas, Edward Wei

Company: Colmar Brunton

October 28, 2007

Improving panel sampling

Contemporary sampling methods, such as quota sampling and propensity score sampling are lacking in efficiency and validity.This paper introduces response inclination sampling, which combines propensity sampling with a correction for personal response...

Catalogue: Panel Research 2007

Authors: Robert van Ossenbruggen, Clasine van der Wal, Martin Muller, Gerty J. L. M. Lensvelt-Mulders, Marianne Hubregtse

Company: Motivaction International B.V.

October 28, 2007

Moving tracking studies on-line

This paper describes how the idea, set-up, test and the following transition of a large field data (100% open answers) process from telephone to the internet was carried out. It also describes what problems were encountered and how these were dealt...

Catalogue: Panel Research 2007

Authors: Fredrik Nauckhoff, Bo Mattson, Fredrik Östgren

Companies: Cint AB, Nepa

October 28, 2007

Online panels are unsustainable: Online communities are the future

The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world.It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we...

Catalogue: Panel Research 2007

Authors: Pete Comley, Matilda Andersson

Company: British Broadcasting Corporation (BBC)

October 28, 2007

Do rotten apples spoil the whole barrel?

This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...

Catalogue: Panel Research 2007

Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs

Company: GfK

October 28, 2007