Abstract:
We are operating in a world where the credibility of online research quality is under attack. There is a global ISO initiative on Online Quality Research. We have recognized that a quality sample is only part of providing credible and valid data. Research design and weighting of data are critical factors too! This paper focuses on a nation-wide fast food menu price optimization study, resulting in a real market cost model to optimize bottom line. We demonstrate the benefits of using on-line panels as a data collection method for modeling consumer choice via discrete choice methods and optimal experimental designs, and the most appropriate method of weighting this data.
Magazines
Research World (October 2008)
Catalogue: Research World 2008
Author: ESOMAR B.V.
 
October 1, 2008
Research Papers
Digital consumer connections
Catalogue: Qualitative 2007
Authors: Barbara du Perron, Anja Kischkat
Companies: MetrixLab, Unilever
November 12, 2007
Research Papers
Panel satisfaction index
Catalogue: Panel Research 2007
Authors: Andera Gadeib, Laetitia Sassinot-Uny
Company: Dialego AG
October 28, 2007
