Back

Online panels are unsustainable: Online communities are the future

Date of publication: October 28, 2007

Catalogue: Panel Research 2007

Company: British Broadcasting Corporation (BBC)

Authors: Pete Comley, Matilda Andersson

Abstract:

The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world. It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we need to consider new models, such as running online communities. It provides a case study example for the BBC World Service of this method and describes more of the theory and issues behind running online research communities.

Pete Comley

Author

This is a long description of some author details.

Matilda Andersson

Author

This is a long description of some author details.

Research Papers

EasyJet community

Catalogue: Panel Research 2008

Authors: Sophie Dekkers, Graeme Lawrence

 

October 24, 2008

×

Citation

Dekkers and Lawrence (2008a, October 24). EasyJet community. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/easyjet-community


Research Papers

Flood warning

Catalogue: Congress 2008: Frontiers

Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood

Company: GfK

September 26, 2008

×

Citation

Lathigra, Makepeace and Sood (2008a, September 26). Flood warning. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/flood-warning


Research Papers

Insight 2.0

Catalogue: Congress 2007: Excellence

Authors: Graeme Lawrence, Ray Poynter

 

September 19, 2007

×

Citation

Lawrence and Poynter (2007a, September 19). Insight 2.0. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/insight-2-0


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Comley and Andersson (2007a, October 28). Online panels are unsustainable: Online communities are the future. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/insight-2-0