Online panels are unsustainable: Online communities are the future

Date of publication: October 28, 2007

Catalogue: Panel Research 2007


The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world. It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we need to consider new models, such as running online communities. It provides a case study example for the BBC World Service of this method and describes more of the theory and issues behind running online research communities.

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