Online panels are unsustainable: Online communities are the future
Abstract:
The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world. It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we need to consider new models, such as running online communities. It provides a case study example for the BBC World Service of this method and describes more of the theory and issues behind running online research communities.
This could also be of interest:
Research Papers
Building online multi-cultural opinion communities
Catalogue: Panel Research 2006
Authors: Claudia Feler, Adriana Rocha
Company: eCGlobal Solutions
October 8, 2006
Research Papers
The quality of online panels
Catalogue: ESOMAR Net Effects 2001
Authors: Michael Hoppe, Rainer Lamp
Companies: Ipsos MRBI, Unilever
February 11, 2001
Research Papers
Using global online panels
Catalogue: Asia Pacific 2008
Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper
Company: Research Now SSI
April 9, 2008
