Abstract:
This paper sheds a first light on the question whether or not the recruitment type of access panel members as well as duplication (i.e. respondents belonging to multiple panels) really makes a difference in terms of the quality of the research data obtained. A first major implication of this study is that we should not be too concerned about the fact that people join multiple panels as their quality is not inferior to people who have only joined one panel. A second major out-take we can derive from our results is that multi-method recruitment for building online panels is not a necessary condition for building a good quality panel.
Research Papers
Client-managed proprietary online panels
Catalogue: Panel Research 2007
Author: Bryan Dorsey
 
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Research Papers
Do rotten apples spoil the whole barrel?
Catalogue: Panel Research 2007
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Research Papers
Online panels are unsustainable: Online communities are the future
Catalogue: Panel Research 2007
Authors: Pete Comley, Matilda Andersson
Company: British Broadcasting Corporation (BBC)
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