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Research papers
A calculated risk
This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision- oriented information. The authors first review the existing literature on game-theoretic applications and...
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 1999
Research papers
Predicting the future
This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...
Catalogue: Congress 2014: What Inspires?
Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley
Company: GMI (Global Market Insite)
September 10, 2014
Research papers
Respondent engagement
Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...
Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
Companies: KANTAR TNS Malaysia, Kantar
September 22, 2016
Videos
Thinking Outside the Blocks
New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Research papers
Being creative with creativity
This paper describes research that was conducted to inform the development of an interactive CD-ROM product designed to enhance the mathematical skills of eight to twelve year old children in a user environment that combines computerized gameplay...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Michael Cohen, Stacey Matthias
September 1, 1997
Research papers
A tale for king and country
On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
November 16, 2016
Research papers
Thinking Outside the Blocks
New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...
Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
Videos
