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Respondent Engagement

What's it about?Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022


Preserving survey integrity

What's it about?Automation is helping to improve fraud detection and prevent the impact of respondent unengagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
July 1, 2022


New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection

What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Vignesh Krishnan, Chuck Miller
Company: MRII
March 17, 2022

Research reports

A guide to certifying to ISO 20252 for Market Research

The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR)...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
August 12, 2020

Research papers

Pavlov revisited

After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study...

Catalogue: Panel Research 2008
Authors: Bert Borggreve, Mike Friedman, Kristof De Wulf
Company: Kraft Heinz Company
October 24, 2008

Research papers

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005
Author: A. J. Olivier
April 17, 2005

Research papers

The problem of bias

This paper looks at the various sources of bias, discusses how to reduce them or, at least, how to measure them.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Neil Higgs
February 14, 1995

Research papers

Quality in market research

In this paper the authors argue that it is inevitable that initiatives such as BS5750 will continue to pick off the more concrete, tangible aspects of the market research process that most readily lend themselves to the specification of required...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Andy Dexter, David Smith
Company: DVL Smith Ltd
September 1, 1993

Research papers

Getting it done

This paper describes a system that I have been developing within the MRB International Group of companies: a system designed to overcome some of the problems associated with co-ordinating/quality-controlling qualitative research in multi-country...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Mary Goodyear
June 15, 1984