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Twyman, T. (1980a, June 15). Are long-term effects possible or measurable? . ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable-
Sampson, P. (1980a, June 15). The evaluation of below-the-line activity by ad hoc field research . ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research-
Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/response-to-magazine-and-television-advertising-
B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/international-advertising-
Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/tv-advertising-pre-testing
B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/strategy-
Phillips and Nelson (1980a, June 15). Energy saving in private households. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/energy-saving-in-private-households
Wilson, W. J. (1980a, June 15). The case of primary readership. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/the-case-of-primary-readership
B.V., E. (1980a, June 15). Media planning . ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/media-planning-