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Media planning

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to "Media Planning" section of the book "Market researchers look at advertising".

ESOMAR B.V.

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Research Papers

Media planning processes

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Jayne Zenaty Spittler

 

November 11, 1996

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Citation

Spittler, J. Z. (1996a, November 11). Media planning processes. ANA - ESOMAR. Retrieved March 13, 2026, from


https://ana.esomar.org/documents/media-planning-processes


Research Papers

Media- scanner- planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

 

June 15, 1984

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Citation

de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved March 13, 2026, from


https://ana.esomar.org/documents/media--scanner--planning


Research Papers

Fourth generation media planning systems

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Jean-Louis Laborie, Gilles Santini

 

November 11, 1996

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Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved March 13, 2026, from


https://ana.esomar.org/documents/fourth-generation-media-planning-systems


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1980a, June 15). Media planning . ANA - ESOMAR. Retrieved March 13, 2026, from


https://ana.esomar.org/documents/fourth-generation-media-planning-systems