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Research reports

Qualitative research into antiseptic spray concepts

A concept has been developed for an antiseptic sprayproduct to be marketed under the Elastoplast name.Such a product would replace conventional antisepticcreams or lotions applied with cotton wool.There are, at present, two variations of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research into antiseptic spray concepts. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-antiseptic-spray-concepts


Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/eucryl-toothpowder-placement-test-report


Research reports

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research into the anthelmintic market amongst cattle farmes . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-anthelmintic-market-amongst-cattle-farmes-


Research reports

Exploratory study on the attitudes of dairy farmers and vets to Mastitis

The objectives of this research were to explore in apreliminary way the attitudes of Dairy Farmers and Vetsto the control and treatment of Mastitis. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Exploratory study on the attitudes of dairy farmers and vets to Mastitis. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/exploratory-study-on-the-attitudes-of-dairy-farmers-and-vets-to-mastitis


Research reports

Project Sparkle

Following Creative Research into Toothpastemotivations and attitudes (February 1977)eight concepts have been developed in illustratedconcept board. The general objectives of this stage of research wereto assess whether one or more of these product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Project Sparkle . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/project-sparkle-


Research reports

Qualitative research into signal labelling

With the proposed increases in Fluoride content forSignal toothpaste, Unilever feel that it is necessaryte put seme caution on the toothpaste cardboard-outer(and possibly the tube which would effectively warnparents against allowing their children to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into signal labelling. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-labelling


Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research amongst UK veterinary surgeons . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-amongst-uk-veterinary-surgeons-


Research reports

Aquafresh advertising 'tough world'

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. The relaunch involves new product formulation andpackaging, although the advertising is planned to carrythe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-


Research reports

New product development into eye treatment products

This document sets out the overall Report of theresults of recent consumer research into eyetreatment products, designed to identify newproduct development opportunities. Separatereports and data are available containing detailedfindings from group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). New product development into eye treatment products. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/new-product-development-into-eye-treatment-products