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Eucryl toothpowder placement test report

Date of publication: April 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Sanitas decided to conduct a research study amongst current users of Eucryl Toothpowder in order to discover whether users can detect any differences in the taste and cleaning properties of the reformulated Eucryl (containing the substitute compound) compared with the standard Eucryl (containing Phenol) currently available on the market. An assessment of users likely propensity to purchase the new formulation was also obtained. 

CRAM/Peter Cooper Archive

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Qualitative research into Eucryl toothpowder

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 11, 1973

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Citation

, C. (1973a, April 11). Qualitative research into Eucryl toothpowder . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-eucryl-toothpowder-


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Instant coffee placement test

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1972

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Citation

, C. (1972a, July 01). Instant coffee placement test . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/instant-coffee-placement-test-


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Fishburgers placement test

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 23, 1973

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Citation

, C. (1973a, August 23). Fishburgers placement test. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/fishburgers-placement-test


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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/fishburgers-placement-test