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Eucryl toothpowder placement test report

Date of publication: April 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Sanitas decided to conduct a research study amongst current users of Eucryl Toothpowder in order to discover whether users can detect any differences in the taste and cleaning properties of the reformulated Eucryl (containing the substitute compound) compared with the standard Eucryl (containing Phenol) currently available on the market. An assessment of users likely propensity to purchase the new formulation was also obtained. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/eucryl-toothpowder-placement-test-report