Eucryl toothpowder placement test report

Date of publication: April 1, 1978


Sanitas decided to conduct a research study amongst current users of Eucryl Toothpowder in order to discover whether users can detect any differences in the taste and cleaning properties of the reformulated Eucryl (containing the substitute compound) compared with the standard Eucryl (containing Phenol) currently available on the market. An assessment of users likely propensity to purchase the new formulation was also obtained. 

CRAM/Peter Cooper Archive


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