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Qualitative research into antiseptic spray concepts

Date of publication: January 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A concept has been developed for an antiseptic spray product to be marketed under the Elastoplast name. Such a product would replace conventional antiseptic creams or lotions applied with cotton wool. There are, at present, two variations of the concept; one purely an antiseptic spray and the second a pain-relieving antiseptic spray. The general objectives of this research were to assess the likely viability of each of these sprays. 

CRAM/Peter Cooper Archive

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, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved May 14, 2025, from


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, C. (1977a, May 01). Qualitative research into Harmony hair spray 'Airport 77'. ANA - ESOMAR. Retrieved May 14, 2025, from


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Citation

, C. (1979a, January 01). Qualitative research into antiseptic spray concepts. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-harmony-hair-spray-airport-77-