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Project Sparkle

Date of publication: September 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following Creative Research into Toothpaste motivations and attitudes (February 1977) eight concepts have been developed in illustrated concept board. The general objectives of this stage of research were to assess whether one or more of these product ideas has significant market potential.

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Johnson's wax sparkle 1979 advertising development

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1979

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Citation

, C. (1979a, March 01). Qualitative research into Johnson's wax sparkle 1979 advertising development. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-johnson-s-wax-sparkle-1979-advertising-development


Research Papers

Adding the sparkle to immersion research

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Colleen Ryan

Company: TRA

November 18, 2015

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Citation

Ryan, C. (2015a, November 18). Adding the sparkle to immersion research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/adding-the-sparkle-to-immersion-research


Research Reports

Project Carnation

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1971

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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/project-carnation--9903


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, September 01). Project Sparkle . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/project-carnation--9903