Qualitative research into the anthelmintic market amongst cattle farmes

Date of publication: December 1, 1977

Abstract:

The Wellcome Foundation Limited intends to launch a new Anthelmintic Drench named 'Systamex' in 1978. This drench is appropriate for both cattle and sheep and accordingly, a number of advertising concepts have been developed, some of which are more appropriate for cattle and some of which are more appropriate to sheep. The present report examines background attitudes and the behaviour of cattle farmers in relation to Anthelmintics and then evaluates responses to each of the concepts in turn

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