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Research papers

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019

Videos

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019

Research papers

The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public’s acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: William MacElroy, Ed Erickson, Mary Monroe, Donna Victoria, Fred Bové
September 23, 2001

Research papers

Young people and information technology in Latin America

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and...

Catalogue: Latin America 2001
Authors: Ney Luiz Silva, Nelsom Marangoni
May 1, 2001

Research papers

Technology acceptance, techno-fears and the rise of the post- modern consumer

This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Alison MacLeod, Janet Nash
September 1, 2000

Research papers

How the technological orientation of commercial research organizations relates to measures of business success

This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: William MacElroy
September 1, 2000

Research papers

The media behaviour of ethnic minorities in The Netherlands

This paper describes the media behaviour of six ethnic groups in the Netherlands with regard to cultural acceptance levels. The groups are made up of Turkish, Moroccan, Surinamese, Chinese, Antillean and Moluccan people aged 18 years and older. The...

Catalogue: Ethnic Marketing 2000
Authors: Richel M. Bernsen, E. Lohmann
July 1, 2000

Research papers

Predicting consumers' acceptance of new video technologies

This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie
Company: Nielsen
June 15, 1998

Research papers

Preference and past brands used

This paper analyses the effect of the fine fragrance current brand used, on the perception of test fragrances and consequently the acceptance or rejection of product evaluated. This paper also analyses whether it is preferable to use word or pictures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Francisco Batalla
December 1, 1996