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The media behaviour of ethnic minorities in The Netherlands

Date of publication: July 1, 2000

Catalogue: Ethnic Marketing 2000

Authors: Richel M. Bernsen, E. Lohmann

Abstract:

This paper describes the media behaviour of six ethnic groups in the Netherlands with regard to cultural acceptance levels. The groups are made up of Turkish, Moroccan, Surinamese, Chinese, Antillean and Moluccan people aged 18 years and older. The results are based on a quantitative study carried out in 1998 and reported in 1999, and also the results of a 1997 study carried among Turkish, Moroccan and Surinamese youngsters, aged between 13 and 17 years.

Richel M. Bernsen

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E. Lohmann

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Bernsen and Lohmann (2000a, July 01). The media behaviour of ethnic minorities in The Netherlands. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-ethnic-media-is-researched-in-the-uk