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Research papers

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Colin Ho, Jiongming Mu, Colin Ho, Jiongming Mu
Company: Microsoft
November 22, 2023
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Citation

Ho, Ho, Mu, Ho and Mu (2023a, November 22). Drive Innovation Success by Humanising AI . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/drive-innovation-success-by-humanising-ai-


Research papers

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto
Company: TATA Group
November 22, 2023
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Citation

Terron et al. (2023a, November 22). Wooing the Next Billion Customers. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/wooing-the-next-billion-customers


Videos

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto
November 22, 2023
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Citation

Terron et al. (2023a, November 22). Wooing the Next Billion Customers. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/wooing-the-next-billion-customers-12357


Research papers

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson
Companies: Ikea, Brandnographer
November 22, 2023
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Citation

Chui et al. (2023a, November 22). Maximising Research Impact with VR. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/maximising-research-impact-with-vr


Videos

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
November 22, 2023
×

Citation

Ho and Mu (2023a, November 22). Drive Innovation Success by Humanising AI . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/drive-innovation-success-by-humanising-ai--12334


Videos
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Citation

Shotton, R. (2023a, October 05). Hacking the human mind. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/hacking-the-human-mind


Videos
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Citation

Bulatova and Demir (2023a, October 05). Empowering Danone's innovation pipeline through search analytics. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/empowering-danone-s-innovation-pipeline-through-search-analytics


Videos

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
Company: PepsiCo
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/humanity-in-creative-development-12159


Videos

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
Company: Cisco
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need-12200