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Videos

Pricing of enormous number of features

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Surbhi Minocha
Company: Kantar
May 13, 2018
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Citation

Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features


Research papers

The future is voice

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 13, 2018
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Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-is-voice


Research papers

Building iconic brands

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Federico Barallobre, Sebastian Corzo
Companies: AB InBev, Kantar
March 21, 2018
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Citation

Barallobre and Corzo (2018a, March 21). Building iconic brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-iconic-brands


Research papers

Machine learning evolving computer vision

How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mario Abarca, Moisés Arizpe, Horacio González Duhart, Gustavo Ramírez, Marco Iván Zepeda
Company: Kantar
March 14, 2018
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Citation

Abarca, Arizpe, Duhart, Ramírez and Zepeda (2018a, March 14). Machine learning evolving computer vision. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/machine-learning-evolving-computer-vision


Videos

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary
Authors: Dany Vinh, Layhour Sao
Company: Kantar
October 26, 2017
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Citation

Vinh and Sao (2017a, October 26). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies-9108


Research papers

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary
Authors: Dany Vinh, Layhour Sao
Company: Kantar
September 4, 2017
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Citation

Vinh and Sao (2017a, September 04). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies


Videos

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation
Author: Fernando Alvarez Kuri
Company: Kantar
June 15, 2016
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Citation

Kuri, F. A. (2016a, June 15). Insights 2020 (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-2020-spanish-