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The future is voice

Date of publication: May 13, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Company: Kantar

Authors: Arpapat Boonrod, Prachawan Ketavan

Abstract:

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can build stronger and more meaningful relationship with consumers through the understanding of how technologies are impacting people amid the era of digital technology.

Arpapat Boonrod

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Prachawan Ketavan

Author

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Authors: Arpapat Boonrod, Prachawan Ketavan

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Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324


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Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/giving-voice-to-the-voiceless