Back

The future is voice

Date of publication: May 13, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Company: Kantar

Authors: Arpapat Boonrod, Prachawan Ketavan

Abstract:

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can build stronger and more meaningful relationship with consumers through the understanding of how technologies are impacting people amid the era of digital technology.

Arpapat Boonrod

Author

This is a long description of some author details.

Prachawan Ketavan

Author

This is a long description of some author details.

This could also be of interest:

Videos

The future is VOICE

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 23, 2018

×

Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324


Research Papers

The future is already with us

Catalogue: ESOMAR Net Effects 5 2002

Author: Ray Poynter

Company: The Future Place

February 3, 2002

×

Citation

Poynter, R. (2002a, February 03). The future is already with us . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-future-is-already-with-us-


Research Papers

Giving voice to the voiceless

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser

Companies: Telstra, Lewers Research

November 2, 2020

×

Citation

Lazarevic, Moir and Prosser (2020a, November 02). Giving voice to the voiceless. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/giving-voice-to-the-voiceless


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/giving-voice-to-the-voiceless