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Webinars

Unboxed: The power of the subscription economy in food & beyond

Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service...

Catalogue: Webinars 2021
Authors: Fiona Battle, Saurabh Bhandari, Jad Rahme
Company: Streetbees
May 27, 2021

Research papers

Tv show loyalty in Finland

The success of a television show can be described with the same concepts as the success of a brand of a product. Cumulative penetration applies to both, share of repeat- buyers equals to the share of repeat-viewers , brand loyalty to programme...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Heikki J. Kasari
March 1, 1979

Research reports

Repeat purchase study for Lanacane creme

In order to obtain an indication of current levels ofsatisfaction and repurchase of Lanacane Creme in theUK, Combe International Incorporated, required aRepeat Purchase study to be conducted amongst Lanacan eCreme Business Reply Card returners. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research papers

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alan J. Handyside, Pauline S. Irons
June 15, 1976

Research reports

Notes on an analysis of female drop-out respondents from two UK repeat purchase survey

The present report contains an analysis of thedemographic characteristics of females who were nolonger using Grecian 2000 when contacted either in either theAugust 1974 or April 1975 Repeat Purchase Surveys.These characteristics are related to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

April 1975 repeat purchase survey

In August 1974, CRAM Ltd. conducted a Repeat Purchase Surveyon 769 respondents who had previously returned a BRC card,in order to probe the incidence of continued use of Grecian2000, and to monitor levels of satisfaction with the product.It was felt...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 30, 1975

Research papers

Loyalty reports

In this document we describe the basic structure of buyer behaviour for a certain frequently-bought branded product. The purpose is to illustrate, in terms of a real-life but coded example, the analysis of brand-switching, of heavy buyers, of...

Catalogue: Seminar 1972: Panels
Author: Gerald J. Goodhardt
June 15, 1972

Research papers

The application of panel techniques to promotion measurement

The subject of this paper is the measurement of the sales effect of promotions by the analysis of consumer behaviour in terms of penetration and repeat purchasing. The type of penetration/ repeat purchasing analysis required for this purpose, and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Parfitt
June 15, 1971

Research papers

The development and application of a new micro market testing technique

The paper describes the development and application of a new technique designed to expose a new product to test market type evaluation - in particular the crucial repeat buying factor - at the sort of cost involved in a product test. The technique...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Brian C. Pymont
September 1, 1970