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Magazines

Revue Française du Marketing (Septembre 2015)

En cette rentrée de Septembre 2015, l'agitation des marchés financiers reflète ledésarroi des analystes financiers inquiets de la dette publique des états européens, duralentissement de la croissance en Chine et de l'entrée en...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2015

Magazines

Revue Française du Marketing (Juin 2013)

Notre ligne éditoriale n'entend privilégier aucun domaine particulier du marketing,mais s'inscrit dans la volonté de montrer aux lecteurs, académiciens oupraticiens, la grande diversité d'applications du marketing. Ce numéroen est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2013

Magazines

Revue Française du Marketing (Octobre 2007)

Le marketing a déjà une longue vie, qui dépasse celle de ses principaux pionniers, fondateurs, animateurs, missionnaires, enseignants et chercheurs. On laissera certains se demander si le marketing est mortel, ou s'il est mort. Les quatre...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2007

Research papers

Introduction

The international marketing of brands, as opposed to the international trading of branded goods, and the research to support that marketing function, is a relatively new discipline. The fifties and sixties saw it emerge as a specific industry sector,...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Mary Goodyear
September 1, 1999

Research papers

The marketing of marketing research business in Latin America

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Andrea Buscaglia
Company: Nielsen
May 5, 1991

Research papers

The challenge of globalization to marketing research

Economic integration is a worldwide phenomenon but is a sequel to profound technological changes. The present international integration repeats what happened when local markets began to take regional/national dimensions. We are now on the way to...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Jacques E. Andriessens
June 26, 1988

Research papers

The role of marketing research in corporate planning

This paper will deal with the role of the marketing researcher in corporate projects rather than traditional product/market-oriented research. The strategic nature of many corporate projects requires the researcher to have a broad level of business...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Jarrad D. Blank
June 15, 1987

Research papers

Artificial intelligence and expert systems

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
June 15, 1986

Research papers

Experimental detailing

Marketing is a misleading concept. It is derived from "market", but marketing is not dealing with the "market", it is dealing with really existing people. Marketing needs above all information on potential clients and on what makes them move. This...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Hans H. Hapke
June 15, 1986