Abstract:
Economic integration is a worldwide phenomenon but is a sequel to profound technological changes. The present international integration repeats what happened when local markets began to take regional/national dimensions. We are now on the way to operating in continental or worldwide markets. The subject is particularly relevant in Europe where the idea of the completion of the Common Market by 1992 is making progress every day. If this concept is accepted and it becomes part of the operating environment of the company, then our subject of today becomes more and more relevant.
Research Papers
International marketing research
Catalogue: Seminar 1976: International Market Research
Author: Robin T. J. Tuck
 
April 1, 1976
Research Papers
Strategic and structural implications in managing European brand development
Catalogue: Seminar 1994: Building Successful Brands
Author: William Ramsay
 
June 15, 1994
