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The challenge of globalization to marketing research

Date of publication: June 26, 1988

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Jacques E. Andriessens

Abstract:

Economic integration is a worldwide phenomenon but is a sequel to profound technological changes. The present international integration repeats what happened when local markets began to take regional/national dimensions. We are now on the way to operating in continental or worldwide markets. The subject is particularly relevant in Europe where the idea of the completion of the Common Market by 1992 is making progress every day. If this concept is accepted and it becomes part of the operating environment of the company, then our subject of today becomes more and more relevant.

Jacques E. Andriessens

Author

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Research Papers

Continuous advertising research as a decision making instrument

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Jacques E. Andriessens

 

June 1, 1966

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Citation

Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument


Research Papers

International marketing research

Catalogue: Seminar 1976: International Market Research

Author: Robin T. J. Tuck

 

April 1, 1976

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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/international-marketing-research-


Research Papers

Strategic and structural implications in managing European brand development

Catalogue: Seminar 1994: Building Successful Brands

Author: William Ramsay

 

June 15, 1994

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Citation

Ramsay, W. (1994a, June 15). Strategic and structural implications in managing European brand development. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/strategic-and-structural-implications-in-managing-european-brand-development


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Citation

Andriessens, J. E. (1988a, June 26). The challenge of globalization to marketing research . ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/strategic-and-structural-implications-in-managing-european-brand-development