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Magazines

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004
Author: ESOMAR B.V.
December 1, 2004

Magazines

Research World (November 2004)

From 2001, ARF and ESOMAR organised three Research Leaders Summits (RELEAS) for leading providers and mr clients to initiate effective facilitationfor the market research industry. Following the RELEAS, the World Industry Network (win) was...

Catalogue: Research World 2004
Author: ESOMAR B.V.
November 1, 2004

Magazines

Research World (October 2004)

Professionals estimate that, by now, over 80% of Internet research is done by using panels, about 10% is done through pop-up surveys and 10% by other methodologies. Considering its increasing significance, it is of vital importance to both users of...

Catalogue: Research World 2004
Author: ESOMAR B.V.
October 1, 2004

Magazines

Research World (September 2004)

It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...

Catalogue: Research World 2004
Author: ESOMAR B.V.
September 1, 2004

Magazines

Research World (July/August 2004)

The object is to review whether opinion polls are subject to the principal requirements of professional standards and best practices. The review should include the ESOMAR/WAPOR Guide to Opinion Polls (last revised in 1998) and identify which new...

Catalogue: Research World 2004
Author: ESOMAR B.V.
August 1, 2004

Magazines

Research World (June 2004)

It is of course not true that a market researcher does not dare to say what he does if he is being asked about it. But what if he were to say that he works in a fantastic industry? That he makes an important contribution to decision making in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
June 1, 2004

Magazines

Research World (May 2004)

With the Olympics returning to their cradle, Greece will be the centre of the world's media-attention this summer. It is hoped for, and cautiously expected, that the enormous event will give the country's industries - including market research - a...

Catalogue: Research World 2004
Author: ESOMAR B.V.
May 15, 2004

Magazines

Research World (April 2004)

Twenty providers that account for over 80% of the worldwide marketing research turnover, or even ten companies being responsible for over90% of global turnover in 2010, is this probable? The degree of concentration has already risen to this level in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
April 1, 2004

Magazines

Research World (March 2004)

Several important initiatives are under way in Europe and other regions to ensure that the market research industry can speak with one voice. It would be good if market researchers, as part of these initiatives or elsewhere, could develop more ideas...

Catalogue: Research World 2004
Author: ESOMAR B.V.
March 1, 2004