Research World (April 2004)

Date of publication: April 1, 2004

Catalogue: Research World 2004

Author: ESOMAR B.V.


Twenty providers that account for over 80% of the worldwide marketing research turnover, or even ten companies being responsible for over 90% of global turnover in 2010, is this probable? The degree of concentration has already risen to this level in quite a number of other industry sectors. Industry insiders do not really expect that the current share of the top 25 in the marketing research industry-just about 65% - will increase that dramatically. It is assumed however that other mergers will take place within the ‘group of 25’, that is to say that the big will continue to get bigger. This is understandable: in recent years, a considerable amount of attention has been focused on increasing turnover, reach and economies of scale; stock exchange listings and the financing of investments to develop services and technology have been an important impetus.



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