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Research papers

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
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Citation

Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/acting-on-the-unsaid-


Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape


Research papers

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/the-perfect-pair


Videos

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: PepsiCo, Mega Research
April 24, 2024
×

Citation

Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/acting-on-the-unsaid--12382


Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
×

Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Videos

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
×

Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/-12393


Videos

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
×

Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390


Videos
×

Citation

Quinones, C. (2024a, April 24). Consumer Insights. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/consumer-insights