You searched for: "*"

The results has been filter on Tags containing FMCG.
ANA has found 86 results for you, in 173 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
×

Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
×

Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Webinars

Complementing NPS Surveys with Online Reviews

Why only survey when you can also leverage online reviews? Online reviews, for example from Amazon, Google Maps or Apple Play Store, can be a great complementary source of customer feedback to get a more complete picture of what your customers...

Catalogue: Webinars 2021
Authors: Jan Rutenberg, Pascal de Buren
Companies: Caplena, Tegut
October 13, 2021
×

Citation

Rutenberg and de Buren (2021a, October 13). Complementing NPS Surveys with Online Reviews. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/complementing-nps-surveys-with-online-reviews


Webinars

What's in a name? Why Behaviorally? Why Now?

Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO...

Catalogue: Webinars 2021
Author: Alex Hunt
Company: Behaviorally
February 11, 2021
×

Citation

Hunt, A. (2021a, February 11). What's in a name? Why Behaviorally? Why Now?. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/what-s-in-a-name--why-behaviorally-why-now-


Webinars

Unlocking growth opportunities: The changing relationship with the home

Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout...

Catalogue: Webinars 2021
Authors: Adam Nelson, Rayven Gordon
Company: Streetbees
February 9, 2021
×

Citation

Nelson and Gordon (2021a, February 09). Unlocking growth opportunities: The changing relationship with the home. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/unlocking-growth-opportunities-the-changing-relationship-with-the-home


Videos

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
×

Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball-11649


Research papers

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha
Company: Unilever
November 2, 2020
×

Citation

Nandi, Agarwal and Sinha (2020a, November 02). Computing the crystal ball. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball


Videos

Regional consumption in the age of COVID-19

Hear from Europanel on the state of consumer behaviour for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Richard Herbert
Company: Europanel
April 30, 2020
×

Citation

Herbert, R. (2020a, April 30). Regional consumption in the age of COVID-19. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/regional-consumption-in-the-age-of-covid-19


Videos

Newsflash from Europanel

Hear from Europanel on the state of consumer behaviour in Brazil and Mexico for a better understanding of market movements and the implications. What can we learn and what has happened so far in LATAM?

Catalogue: ESOMAR TV: Latin America at Home
Author: Richard Herbert
Company: Europanel
April 23, 2020
×

Citation

Herbert, R. (2020a, April 23). Newsflash from Europanel . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/newsflash-from-europanel-