Resources Library by ANA

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary

Authors: Begonia Fafian, Javier Quinones, Patricia Olivares

Companies: The Coca-Cola Company , Foster & Flow

September 23, 2022

Marketing beyond instincts

In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi

Companies: Johnson & Johnson, machineVantage

November 2, 2020

From customer satisfaction to customer experience

Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.

Catalogue: Latin America 2020 - Insights Festival

Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi

Companies: Brain Brand Strategy, Banco do Brasil

October 19, 2020

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020

Author: Michelle Gansle

Company: Mars Wrigley

September 15, 2020

Post-truth insights: Driving business impact

This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem–...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Redhecka Roy, Sunita Venkataraman

Company: Ipsos MRBI

November 11, 2018

How the technological orientation of commercial research organizations relates to measures of business success

This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: William MacElroy

September 1, 2000

Organisational culture and marketing efficiency

This paper discusses the significance of various theoretical and methodological approaches to the concept of organisational culture with respect to the marketing activities of a company. Emphasis is placed on the marketing staff’s function as a...

Catalogue: ESOMAR Congress 1988

Authors: Ulli Arnold, Andras Bauer

September 1, 1988

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Herr Rüping

May 1, 1974

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: John Downham

May 1, 1974