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Post-truth insights: Driving business impact

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

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Authors: Redhecka Roy, Sunita Venkataraman

Abstract:

This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem– and not as an external truth. This paper shares the journey of how we got there.

Redhecka Roy

Author

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Sunita Venkataraman

Author

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Research Papers

1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Adrian Terron, Kavita Mahto

 

November 11, 2018

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Citation

Terron and Mahto (2018a, November 11). 1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/1500-000-000-100-000-000-150-editing-the-customer-centricity-gene-for-the-next-century


Research Papers

Innovation diffusion in the digital age

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Lida Huji

 

November 11, 2018

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Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age-9465


Research Papers

Human plus digital equals agile and accurate

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Philip Morrison, Alex Johnston

Company: Jigsaw Research

November 11, 2018

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Citation

Morrison and Johnston (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463


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Citation

Roy and Venkataraman (2018a, November 11). Post-truth insights: Driving business impact . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463