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Post-truth insights: Driving business impact

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company:

Authors: Redhecka Roy, Sunita Venkataraman

Abstract:

This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem– and not as an external truth. This paper shares the journey of how we got there.

Redhecka Roy

Author

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Sunita Venkataraman

Author

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Roy and Venkataraman (2018a, November 11). Post-truth insights: Driving business impact . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/delivering-business-impact-with-an-award-winning-market-insights-platform