Resources Library by ANA

Leveraging your scale for competitive advantage

Catalogue: Congress 2023

Authors: Stephan Gans, Claudia Sciarretta

Company: PepsiCo

October 5, 2023

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

Company: PepsiCo

September 29, 2023

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023

Authors: Claudia Sciarretta, Paulina Castillo

Company: PepsiCo

April 25, 2023

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary

Author:

Company: PepsiCo

September 23, 2022

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary

Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel

Companies: eCGlobal Solutions, Itau Unibanco

September 23, 2022

PepsiCo?s quest for digital insights adoption

What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not...

Catalogue: Webinars 2022

Authors: Scott Litman, Sioned Winfield, Katie O'Connor

Companies: Lucy, ZappiStore, PepsiCo

February 25, 2022

PepsiCo's quest to democratize knowledge

Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program...

Catalogue: Webinars 2021

Authors: Kate Schardt, Babita Earle, Scott Litman

Companies: PepsiCo, Lucy, ZappiStore

March 25, 2021

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival

Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan

Companies: IPSOS, PepsiCo

October 19, 2020

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020