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Videos

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
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Citation

Davidson and Hall (2017a, January 15). Digital forensics. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/digital-forensics


Research papers

Were you there?

The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Oscar Martinez, Lyn McGregor
Companies: Flamingo, Diageo
September 13, 2012
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Citation

Martinez and McGregor (2012a, September 13). Were you there?. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/were-you-there-


Research papers

Complacency kills

This paper looks at the role of forward-looking trend research and analysis in helping to protect the cool equity and youth credibility of the Levi’s ® brand. From the start point of qualitative research, it examines the importance of...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Kirsty Fuller, Flemming From Thygesen
Companies: Flamingo, Levi Strauss & Co.
October 22, 1997
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Citation

Fuller and From Thygesen (1997a, October 22). Complacency kills. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/complacency-kills


Research papers

Choose change

The TRUE power of knowledge lies in its role of informing and guiding a brand’s future marketing plans. Usually knowledge is retrospective: marketers and advertisers learn from their success as well as mistakes; they seek to project the future...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Maggie Collier, Kirsty Fuller
Company: Flamingo
September 1, 1998
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Citation

Collier and Fuller (1998a, September 01). Choose change . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/choose-change-


Videos

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
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Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change-10873


Videos

Look who's talking?!

Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sara Picazo Lutton, Cecily Long
Companies: Flamingo, Twitter
June 15, 2016
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Citation

Picazo Lutton and Long (2016a, June 15). Look who's talking?!. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/look-who-s-talking-


Research papers

Sonic semiotics

Semiotic analyses have generally privileged visual over aural signs.This paper seeks to extend the boundaries of semiotics by recognising that sound and music also function as signs in culture and advertising. Music pushes powerful emotional buttons...

Catalogue: Congress 2006: Foresight
Authors: Alex Gordon, Chris Arning
Company: Flamingo
September 17, 2006
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Citation

Gordon and Arning (2006a, September 17). Sonic semiotics. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/sonic-semiotics


Research papers

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
×

Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change


Research papers

Insight into action

This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...

Catalogue: Congress 2007: Excellence
Authors: Karen Paterson, Catriona Ferris, Lyn McGregor
Companies: Unilever, KANTAR TNS Malaysia, Flamingo
September 19, 2007
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Citation

Paterson, Ferris and McGregor (2007a, September 19). Insight into action. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/insight-into-action