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Research papers

Were you there?

The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Oscar Martinez, Lyn McGregor
Companies: Flamingo, Diageo
September 13, 2012
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Citation

Martinez and McGregor (2012a, September 13). Were you there?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/were-you-there-


Research papers

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: James Parsons
Company: Flamingo
April 7, 2009
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Citation

Parsons, J. (2009a, April 07). Lipstick on a pig. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/lipstick-on-a-pig


Research papers

Is the world really flat?

This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...

Catalogue: Congress 2008: Frontiers
Authors: Manish Makhijani, Sakkina Pittalwala
Companies: Flamingo, Unilever
September 26, 2008
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Citation

Makhijani and Pittalwala (2008a, September 26). Is the world really flat?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/is-the-world-really-flat-


Research papers

A global method, a local approach

This paper aims to demonstrate that by looking at the particularly Japanese factors influencing the focus group dynamic and circumstances, the Japanese focus group can become a more useful and even stimulating methodology.This paper will argue that...

Catalogue: Asia Pacific 2008
Author: Drago Djourov
Company: Flamingo
April 9, 2008
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Citation

Djourov, D. (2008a, April 09). A global method, a local approach. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-global-method-a-local-approach


Research papers

Insight into action

This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...

Catalogue: Congress 2007: Excellence
Authors: Karen Paterson, Catriona Ferris, Lyn McGregor
Companies: Unilever, KANTAR TNS Malaysia, Flamingo
September 19, 2007
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Citation

Paterson, Ferris and McGregor (2007a, September 19). Insight into action. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/insight-into-action


Research papers

Getting connected redefining the traditional debrief

A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think...

Catalogue: Qualitative 2006
Authors: Annie Auerbach, Richard Hall
Company: Flamingo
October 8, 2006
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Citation

Auerbach and Hall (2006a, October 08). Getting connected redefining the traditional debrief. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/getting-connected-redefining-the-traditional-debrief


Research papers

Sonic semiotics

Semiotic analyses have generally privileged visual over aural signs.This paper seeks to extend the boundaries of semiotics by recognising that sound and music also function as signs in culture and advertising. Music pushes powerful emotional buttons...

Catalogue: Congress 2006: Foresight
Authors: Alex Gordon, Chris Arning
Company: Flamingo
September 17, 2006
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Citation

Gordon and Arning (2006a, September 17). Sonic semiotics. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sonic-semiotics


Research papers

N=No

This paper observes that the need for qualitative-based understandings of brand relationships is growing around the world as emerging markets grow, develop and fragment.At the same time it raises questions of how the global culture of qualitative...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: James Parsons
Company: Flamingo
February 27, 2005
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Citation

Parsons, J. (2005a, February 27). N=No. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/n-no


Research papers

Hip-hop: Subculture or super brand?

The presenters argue that a true understanding of the appeal of hip-hop can have valuable implications for marketers seeking to connect with young people. Hip-hop incorporates a number of key values which resonate powerfully with the youth target....

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Chris Arning, Ednyfed Tappy
Company: Flamingo
November 5, 2003
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Citation

Arning and Tappy (2003a, November 05). Hip-hop: Subculture or super brand? . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/hip-hop-subculture-or-super-brand-