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Grand prix research

Date of publication: May 24, 2013

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Company:

Authors: Richard Brookes, Patricio Pagani

Abstract:

The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the importance of an 'asymmetric' leadership culture (Shim-Steer, 2012) and second-generation competencies (Reeves- Deimler, 2011). This closing presentation will review the implications for auto firms and their globally-integrated, locally-attuned, and technically-savvy research partners.

Richard Brookes

Author

This is a long description of some author details.

Patricio Pagani

Author

This is a long description of some author details.

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