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Research papers

Continuous advertising check

This paper concerns the data available on the effects of advertising on farmers, through the C.P.P. (Controle Publicitaire Permanent, or Continuous Advertising Check), a B.V.A. syndicated service. Following a brief introduction, which covers the size...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Michel Agostini
Company: BVA Group
June 15, 1985
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Citation

Agostini, J. M. (1985a, June 15). Continuous advertising check. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/continuous-advertising-check


Research papers

Qualitative research among farmers

Based on actual examples, the subject of this paper is to demonstrate the operational value of qualitative approaches in farming research, on the condition that they are conducted by means of a teamwork relationship between the Research Agency and...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Martine Thiesse
June 15, 1985
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Citation

Thiesse, M. (1985a, June 15). Qualitative research among farmers. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-farmers


Research papers

Brand switching behaviour amongst farmers in Great Britain

This paper reviews the wide range of influences on farmers' choice of products and discusses the dynamics of brand switching for a number of product categories of relevance to the agricultural sector.It is hoped that this paper will encourage closer...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Ian G. Catchpole
June 15, 1985
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Citation

Catchpole, I. G. (1985a, June 15). Brand switching behaviour amongst farmers in Great Britain. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/brand-switching-behaviour-amongst-farmers-in-great-britain


Research papers

How farmers adopt new ideas

The paper attempts to answer the questions - are farmers 'different' as an audience for persuasive communication? and do any differences impose a radically different approach and methodology on the communicator? The basis of the paper is consciously...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David H. Pickard
June 15, 1985
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Citation

Pickard, D. H. (1985a, June 15). How farmers adopt new ideas. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/how-farmers-adopt-new-ideas


Research reports

Farming research

For this research 4 group discussions and 8 depth interviews wereconducted amongst farmers - owners and tenants.Respondents were the person who takes majordecisions over finances, usually the farmerhimself. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Farming research . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/farming-research-


Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into growth promotants. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-growth-promotants


Research reports

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research into the anthelmintic market amongst cattle farmes . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-anthelmintic-market-amongst-cattle-farmes-


Research reports

Exploratory study on the attitudes of dairy farmers and vets to Mastitis

The objectives of this research were to explore in apreliminary way the attitudes of Dairy Farmers and Vetsto the control and treatment of Mastitis. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Exploratory study on the attitudes of dairy farmers and vets to Mastitis. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/exploratory-study-on-the-attitudes-of-dairy-farmers-and-vets-to-mastitis


Research papers

Measuring animal health markets

For several years now Agridata has supplied in a continuing form (the Animal Health Index) data collected at farm level on the market for non ethical Animal Health products. During this time the nature of the service and the requirements of clients...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
November 24, 1976
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Citation

Poulson, J. (1976a, November 24). Measuring animal health markets . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/measuring-animal-health-markets-