Brand switching behaviour amongst farmers in Great Britain

Date of publication: June 15, 1985

Abstract:

This paper reviews the wide range of influences on farmers' choice of products and discusses the dynamics of brand switching for a number of product categories of relevance to the agricultural sector.It is hoped that this paper will encourage closer consideration of farmers' brand switching behaviour, and perhaps learn much from the consumer markets regarding the means of researching and reacting to an increasingly competitive marketing environment.

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