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Brand switching behaviour amongst farmers in Great Britain

Date of publication: June 15, 1985

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Ian G. Catchpole

Abstract:

This paper reviews the wide range of influences on farmers' choice of products and discusses the dynamics of brand switching for a number of product categories of relevance to the agricultural sector.It is hoped that this paper will encourage closer consideration of farmers' brand switching behaviour, and perhaps learn much from the consumer markets regarding the means of researching and reacting to an increasingly competitive marketing environment.

Ian G. Catchpole

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Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

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Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved April 20, 2024, from


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Catalogue: Seminar 1968: Operational Research In Marketing

Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg

 

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https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-585


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Catalogue: ESOMAR/WAPOR Congress 1967

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Citation

Catchpole, I. G. (1985a, June 15). Brand switching behaviour amongst farmers in Great Britain. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/shopping-centre-surveys-in-great-britain