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Brand switching behaviour amongst farmers in Great Britain

Date of publication: June 15, 1985

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Ian G. Catchpole

Abstract:

This paper reviews the wide range of influences on farmers' choice of products and discusses the dynamics of brand switching for a number of product categories of relevance to the agricultural sector.It is hoped that this paper will encourage closer consideration of farmers' brand switching behaviour, and perhaps learn much from the consumer markets regarding the means of researching and reacting to an increasingly competitive marketing environment.

Ian G. Catchpole

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Research Papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing

Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg

 

November 1, 1968

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Citation

Goodhardt and Ehrenberg (1968a, November 01). An empirical approach to brand-switching. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-585


Research Papers

Research into housewife shopping patterns in Great Britain

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Peter A. Rusby

 

June 15, 1962

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Citation

Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-into-housewife-shopping-patterns-in-great-britain


Research Papers

Shopping centre surveys in Great Britain

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Peggie Sharp

 

August 1, 1967

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Citation

Sharp, P. (1967a, August 01). Shopping centre surveys in Great Britain. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/shopping-centre-surveys-in-great-britain


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Citation

Catchpole, I. G. (1985a, June 15). Brand switching behaviour amongst farmers in Great Britain. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/shopping-centre-surveys-in-great-britain