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Videos

ESOMAR Foundation

Fast presentation of the ESOMAR Foundation from ESOMAR Council Member and Representative of the Supervisory Board of the ESOMAR Foundation.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pieter-Paul Verheggen
June 15, 2016
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Citation

Verheggen , P. (2016a, June 15). ESOMAR Foundation. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/esomar-foundation-8730


Videos

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
June 15, 2016
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Citation

McCallum and Nishi (2016a, June 15). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand-


Videos

China on speed dial

Mobile, Social and eCommerce - why are these 3 areas developing faster in China than other countries? With more than 25 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Bessie...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Bessie Lee
June 15, 2016
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Citation

Lee, B. (2016a, June 15). China on speed dial. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/china-on-speed-dial


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Videos

Insights2020

Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study has developed the...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Marc de Swaan Arons
June 15, 2016
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Citation

de Swaan Arons, M. (2016a, June 15). Insights2020. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/insights2020


Videos

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
June 15, 2016
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Citation

Moriguchi and Welch (2016a, June 15). Future-proofing a tracking study in Japan. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/future-proofing-a-tracking-study-in-japan


Videos

Taking games seriously

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
June 15, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, June 15). Taking games seriously. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/taking-games-seriously-


Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Videos

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Andrew Tenzer, Sally Wu, Patrick Fagan
June 15, 2016
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Citation

Tenzer, Wu and Fagan (2016a, June 15). The science of engagement. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/the-science-of-engagement