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Videos
Getting to know you
Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal...
Catalogue: Congress 2018
Author: Paul Twite
Company: Toluna
September 23, 2018
Videos
Beyond numbers (Spanish)
Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
May 14, 2018
Videos
McDonald's deeper consumer understanding
Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Oscar Yuan, Gabriela Basabe
Company: McDonald's Corporation
May 14, 2018
Research papers
Beyond numbers
Imagine being able to identify segmented key in-store touchpoints with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
March 13, 2018
Videos
The segmentation revival
This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017
Research papers
Helping introverts open up
This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Arfa Syed, Tooba Kamil
Company: KANTAR TNS Malaysia
November 10, 2017
Research papers
Seller centric
Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more!eBay identified a need...
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Mark Loder
November 8, 2017
Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
Research papers
