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Research reports

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel
November 28, 2012


Ceremony: The 65th annual Congress Awards

Presentation of the congress awards for the categories: - Best case history;- Best methodological paper; - Best paper overall.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Dieter Korczak, Finn Raben
June 15, 2012

Research papers

Do I want to be beautiful?

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 6, 2008

Research papers

Making data dance

What are the environmental, social and economic dimensions of sustainable development at a regional level?This key question led to the search for an indicator system that could measure it. The author differentiates between the subjective quality of...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Dieter Korczak
May 11, 2004

Research papers

Healthcare mega-trends in the United States and Germany

Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthcare system and which experts expect for the sixth...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 23, 2003

Research papers

The poor, the bad and the ugly

There is only one answer: we have to search for new tools! Our search will be successful if we follow the new trends. For the pharmaceutical industry, we can identify seven main trends: o global harmonization, o block-buster phenomena, i. e. the...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: Dieter Korczak
Company: GP Forschungsgruppe
June 15, 1997

Research papers

The German health care system

The Gesundheitsstrukturgesetz (GSG) which was introduced in January 1993 has changed the German Health Market dramatically. Prior to the introduction, the health market was structured by more or less equal influential participants. The pharmaceutical...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Dieter Korczak
Company: GP Forschungsgruppe
June 1, 1994