Back

The poor, the bad and the ugly

Date of publication: June 15, 1997

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Company:

Author: Dieter Korczak

Abstract:

There is only one answer: we have to search for new tools! Our search will be successful if we follow the new trends. For the pharmaceutical industry, we can identify seven main trends: o global harmonization, o block-buster phenomena, i. e. the concentration process in the industry, o shareholder value orientation, o speed of the information process, o global banking, o aging societies, and o sustainable development and moral consumption.

Dieter Korczak

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Brand activation... the good, the bad and the ugly

Catalogue: MENAP Forum 2016: From Transformation To Activation

Authors: Ahmer Rasheed, Adil Jamil

 

June 15, 2016

×

Citation

Rasheed and Jamil (2016a, June 15). Brand activation... the good, the bad and the ugly . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/brand-activation-the-good-the-bad-and-the-ugly-


Research Papers

The power of bad

Catalogue: Insights Festival 2020

Authors: Grant Feller, Leanne Tomasevic

Companies: GF-Media, Truth Consulting

September 15, 2020

×

Citation

Feller and Tomasevic (2020a, September 15). The power of bad. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-power-of-bad-11591


Videos

The power of bad

Catalogue: Insights Festival 2020

Authors: Leanne Tomasevic, Grant Feller

Companies: GF-Media, Truth Consulting

September 16, 2020

×

Citation

Tomasevic and Feller (2020a, September 16). The power of bad. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-power-of-bad


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Korczak, D. (1997a, June 15). The poor, the bad and the ugly. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-power-of-bad