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The poor, the bad and the ugly

Date of publication: June 15, 1997

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Company:

Author: Dieter Korczak

Abstract:

There is only one answer: we have to search for new tools! Our search will be successful if we follow the new trends. For the pharmaceutical industry, we can identify seven main trends: o global harmonization, o block-buster phenomena, i. e. the concentration process in the industry, o shareholder value orientation, o speed of the information process, o global banking, o aging societies, and o sustainable development and moral consumption.

Dieter Korczak

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Korczak, D. (1997a, June 15). The poor, the bad and the ugly. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-power-of-bad