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When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020
Author: Brent Smart
Company: Insurance Australia Group (IAG)
September 17, 2020

Videos

Aha to Haha? Humour, insight and the films of M Night Shyamalan

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts...

Catalogue: Insights Festival 2020
Author: Anthony Tasgal
September 16, 2020

Videos

Fighting negativity

The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting...

Catalogue: Fusion 2019
Authors: James Whelligan, Rijn Vogelaar
November 10, 2019

Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019

Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019

Videos

Insights future visions (Portuguese)

Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...

Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019

Videos

Fusionovantion!

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Guy White, Jean-Marc Bolinger
November 11, 2018